Brand identity creation for the new Speedway Sports Park in Denver, Colorado.
The design was inspired by the site's previous incarnation as a race track for midget cars in the 20th century; hence, the vintage photos paired with a new logotype evolved from the original typography found at the site and in old programs and advertising.
Seen below are posters, plus the cover and spreads from the promotional brochure, as well as wayfinding and merchandise options.
